You don’t have to be a data geek to get the answers you need.

Welcome to the Salesforce Marketers blog!  At Full Circle Insights, we are huge Salesforce.com fans.  We have all used and implemented the Salesforce Marketing solution many, many times for B2B companies. And we’ve even worked there across the product and marketing teams — so salesforce.com is truly in our blood.

Explosion of marketing data is moving marketing from an art to a science
With the explosion of digital marketing and social media, plus the fact that marketing automation systems are being rapidly adopted, the amount of data that’s being collected about marketing activities is exploding.  Over the past few years we’ve seen all this data and intelligence push marketing from an art to more of a science.

But not every great marketing executive is a data geek.  We just need answers.
In our experience we’ve found that not every marketer is a data geek who loves spreadsheets.  Most marketers don’t want to spend hours spinning through the data. We just want the answers. And we have struggled with this too.  So instead of waiting around for someone to figure out marketing campaign performance and give us that perfect solution, we decided to roll up our sleeves, figure out the right way to track and measure all this data, and net out the answers that we have always wanted at our fingertips.

That’s why we built Full Circle Insights: to give Salesforce Marketers the answers we all need.
I won’t go into all the details of our solution architecture and data structure.  But we’ve cracked the code on all the hard stuff to make sure that:

  1. Marketing responses never again mysteriously disappear
  2. Opportunities are always attributed to the correct campaign
  3. You can understand the difference between which campaigns are driving new interest vs. tipping people into engaging with your sales team
  4. You can understand what’s working and plan with confidence

Full Circle Insights is built right on the Force.com platform and integrated 100% with the Salesforce CRM application.  We give marketers rock-solid data for understanding what campaigns are working (and what’s not) so you can emphasize those activities that are driving revenue for your company.

Bonnie Crater

About Bonnie Crater

Bonnie is a 5-time VP of Marketing at Genesys, Netscape, Oracle (Network Computer Inc.), Stratify, and VoiceObjects. While valuing the creative side of marketing, Bonnie's real love is marketing operations -- measuring marketing investments and determining investment optimization. Now as CEO of Full Circle Insights, Bonnie is working to help fellow marketers get the data needed to succeed. In 2000, Bonnie was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. Bonnie holds a B.A. in biology from Princeton University.