February 2013 Salesforce Marketing Tips and Best Practices

Full Circle CRM Newsletter

February 2013

1. Marketing Best Practices

2. From the Sales Team

3. Marketing Update

4. In the News…

Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be to keep up with it all. So we decided to keep track of it for you! Check out our best practices for salesforce.com, key marketing tips, and ideas for aligning sales and marketing teams.

Marketing Best Practices:
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Funnels are a terrific tool for understanding how a sales and marketing operation works.  In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing.  The reason funnels are so critical as a tool is that they provide 3 pieces of very valuable information which can help you understand where your business is and where you might make investments to improve: Volume, Conversion Rates, and Velocity . . .

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From the Sales Team:
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As salespeople we know we cannot rely solely on leads from marketing to help us achieve quota.  We’re in a competitive role, carry high quotas, and need to be proactive as well as resourceful in finding additional revenue opportunities.  Hopefully, we have an existing Contact/Lead database that is actively nurtured by our marketing department that also represents significant new business and cross/up-sell opportunities . . .

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Marketing Update:
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Full Circle CRM is participating in three unique events that will provide you with ideas and skills that can help your marketing department drive revenue today.

3/7/13:

How Companies Use Customer Experience to Drive More Leads

Register Here

A live webinar with Bonnie Crater, President and CEO of Full Circle CRM, and Christine Crandell, President of New Business Strategies.

Modern Marketing for the Real World

Register Here

A joint event with Eloqua, Heinz Marketing, Full Circle CRM, and Netprospex in Seattle, WA. Features unique 15 minute sessions that provide you the means to have an immediate impact on marketing and sales operations.

3/12/13:

Increasing Marketing Intelligence Through CRM: Unleash Your Inner Analytics Nerd

Register Here

A live webinar featuring executives from Full Circle CRM, BlueBird Strategies, and Mashery.

In the News:
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Marketing has traditionally been viewed as a cost center – money goes in, but it has been hard to measure the actual return on the investment. Marketers have been accustomed to speaking the language of clicks, page views, email open rates and other metrics, yet experts say these metrics don’t matter much to the CEO, CFO and others who are focused on the bottom line . . .

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For more Full Circle CRM blog posts, see marketers.fullcirclecrm.com and for even more marketing news follow us on:

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Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.