Dreamforce and the evolution of Salesforce

I’ve been to a lot of conferences – sometimes as an attendee, but more often as a speaker. I’ve presented at large conferences like Comdex and Microsoft TechEd, and at smallerdreamforce 2013 conferences with as few as several hundred attendees. Next month I’ll be presenting at Dreamforce for the second time. When I compare Dreamforce to the other conferences I’ve attended, there is no doubt whatsoever which one is closest in terms of size and scope. Dreamforce is very much like Microsoft TechEd.

Like TechEd, Dreamforce is not just about a single product, but addresses multiple applications. Like TechEd, Dreamforce is a forum for an entire ecosystem of applications by multiple vendors. And like TechEd, Dreamforce provides an opportunity for developers to gather and learn.

Dreamforce is not about an industry or an application, but about an entire platform, reflecting the evolution of Salesforce from a simple CRM application to a full blown development platform. The biggest difference between the two is that Dreamforce is larger – a lot larger.

If you are attending Dreamforce this year, I hope you’ll stop by and say hello – you’ll find me occasionally at the Full Circle CRM booth (booth #1324 in Moscone North), but more often in the Developer Zone area in Moscone West.

Dan Appleman

About Dan Appleman

As Full Circle Insights’ CTO, Dan Appleman brings a broad technology experience to our customers. In addition to having supported over 30 Salesforce.com implementations with technology solutions, Dan is also the author of the book "Advanced Apex Programming for Salesforce.com and Force.com" and has been a speaker at Dreamforce since 2012. Previously, he was the founder of Desaware, Inc. a developer of add-on products for Microsoft Visual Studio, a co-founder of Apress publishing, and the author of numerous books and articles.