Channel Attribution: Which Half of Your Budget are You Wasting? – An Interview with glassCanopy

Our CEO, Bonnie Crater, did an interview with the folks over at glassCanopy about the toughest challenges for marketers today and some solutions to those problems.  A few of the challenges include the rapid evolution of both marketing as a discipline and the available marketing technologies, the pressure on marketers today to prove their contribution to revenue, and the most effective ways to attribute revenue to campaigns.

You can check out the full interview here to get a little more insight into her answers to these challenges and more of the issues modern marketers face.

Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.