Channel Attribution: Which Half of Your Budget are You Wasting? – An Interview with glassCanopy
- AUTHOR Josh Rosenberg
- February 14, 2014
- No Comments
Our CEO, Bonnie Crater, did an interview with the folks over at glassCanopy about the toughest challenges for marketers today and some solutions to those problems. A few of the challenges include the rapid evolution of both marketing as a discipline and the available marketing technologies, the pressure on marketers today to prove their contribution to revenue, and the most effective ways to attribute revenue to campaigns.
You can check out the full interview here to get a little more insight into her answers to these challenges and more of the issues modern marketers face.