Lead Status Values for Sales and Marketing

The lead status field is often a source of contention between Marketing and Sales within an organization. The field is typically used to communicate the status of a record to both the reporting users and the sales rep who is working the lead. The reporting user wants to see explicit... Read more ›

Buying vs. Building Your Marketing Solutions – Evaluating the Costs of Custom Software Development on the Force.com Platform

If there is commercial software available that solves even part of a problem you are facing, it is almost always far less expensive to purchase the solution than to build one yourself.   Every software vendor, no matter what the application, will occasionally hear from a prospective customer something along... Read more ›






When Salesforce is Your Aquarium…

I just got an aquarium. I convinced my good friend and colleague Jay to remove the divider between our desks, and put an aquarium between us instead. Anyway… I was trying to draft a blog post regarding the importance of addressing Salesforce data disconnects and not solely adopting new technologies... Read more ›

Welcome to SearchTheForce.com

Do You Speak Salesforce? Have you ever tried to explain to someone what you do, only to find their eyes glaze over as if you were speaking a foreign language? It’s very possible that you were. Every profession has its own language. I know when I first started working with... Read more ›

Salesforce Admin Tip: Display More Components

As many of you may have experienced, sometimes creating change sets and packages or viewing users or Apex classes can be a time consuming process. Certain pages within salesforce display components but don’t list them all at once. Standard salesforce functionality appears to provide only two options for viewing more:... Read more ›

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