All Business is Personal & Political

As I’m traveling to the Forrester B2B Marketing conference today I can’t seem to get a break from the presidential contest. Of course the event is being held at the Trump National Doral Miami and heading through George Bush International Airport in Houston, Texas. While I’m looking forward to seeing... Read more ›

Connecting The Dots Between ABM and RBM

So much has been written about Account-Based Marketing (ABM) that writing yet another blog post on the topic seems completely unoriginal. Having said that, there’s a particular angle that hasn’t had much airplay. Simply put, ABM is not a panacea for all of marketing’s woes. Let’s be clear. The ability... Read more ›





Millennial Values and Intern Hours

In June, our new CMO, Ellen Luttrell forwarded me this article, Goldman Sachs restricts intern workday to 17 hours in wake of burnout death.  If you didn’t see the story, an intern at Goldman Sachs was found dead in his room in London after working 36 hours straight.  To be fair to... Read more ›

MVP

This is a post about marketing – though it may not seem like it at first. Last week I was at the Salesforce MVP summit. It’s a chance for 150 or so of Salesforce’s “most valued professionals” to get together, engage with Salesforce, and eat good food. While at the... Read more ›



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