The Danger of High Expectations

Everywhere you turn, marketers talk about the importance of engaging with customers. Whether it’s social networking or customer forums, or interactive websites, customers are increasingly seen as partners to engage with rather than passive consumers. But when it comes to increasing engagement with customers, sometimes you have to be careful... Read more ›

Top 5 Reasons we do Top 5 Reason Lists

My last post, 5 Reasons to go to Dreamforce (that you shouldn’t tell your managers about), followed a very common format – a list of ranked items – a highlights list. Ever since David Letterman invented the top 10 list, the format has spread like wildfire, and it started me... Read more ›

Adding Marketing Science to the Mix

Hana Abaza, director of marketing at Uberflip, wrote a great piece on called 10 Players CMOs Need To Keep The ‘Digital Beat’ a few days ago.  This post does a really great job of breaking down some different types of marketing roles that CMOs need on their teams to... Read more ›

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