When CMOs Need Marketing Measurement

Jake Sorofman, Gartner Analyst, wrote a really interesting blog “The Four Types of CMOs” which outlines (in a 2×2 matrix of course) 4 personalities of modern CMOs and is reflected as the core of Gartner’s Intelligent Brand Framework.                 The Data-Centric left side... Read more ›

It’s Not About Mobile

Mobile is everywhere. It’s apps for every purpose. It’s smartphones and tablets “killing” the desktop. Everyone has a mobile initiative, and almost every website a mobile version. The problem with this focus on mobile is that it’s the wrong way to look at technology and user experience. Oh, it may... Read more ›

Using Big Data to Modernize Your Marketing

Harvard Business Review recently came out with a study called Building the Ultimate Marketing Machine – a great read for anyone who is interested in making their marketing departments more effective.  Unsurprisingly the very first thing mentioned in this study is “big data – deep insights”.  At this point almost... Read more ›

An Engineer in Marketing Land

I spent part of last week at the SiriusDecisions marketing conference in Orlando. Now I’ve attended countless technical conferences, but this was the first time I’d attended a conference where virtually everyone was in sales or marketing. I noticed some surprising and fundamental differences between this conference and the technical... Read more ›

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