Why you should invest in marketing analytics in 2015

I was reading Duke University’s Fuqua School of Business August 2014 CMO Survey the other day and noticed two really important trends for B2B marketers: – Digital marketing spend increased while non-digital marketing spend decreased – Spending on marketing analytics is expected to increase 73% over the next three years The... Read more ›

Not so Thanksgiving

Sometime between Halloween, the unofficial start of the holiday shopping season, and New Year’s day, the unofficial end of the holiday shopping season, lies the holiday of Black Friday, which lasts for eight days before, and eight days after a day formerly known as Thanksgiving, but now increasingly known as... Read more ›






New Study Reveals Changes in Venture Funding

A recent study by Babson College, revealed some very interesting information about women entrepreneurs and their success in getting venture funding.  Here’s a couple of key excerpts: “In general, women entrepreneurs are majority owners of an estimated ten million businesses, or, as currently reported by the US Small Business Administration... Read more ›

The Danger of High Expectations

Everywhere you turn, marketers talk about the importance of engaging with customers. Whether it’s social networking or customer forums, or interactive websites, customers are increasingly seen as partners to engage with rather than passive consumers. But when it comes to increasing engagement with customers, sometimes you have to be careful... Read more ›

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