Using B2C Measurement Tactics to Drive B2B Marketing

Alex Shipillo, Senior Marketing Manager at Influitive, and our CEO, Bonnie Crater, co-authored an article called The One Attribution Strategy B2B Marketers Must Steal From B2C.  This strategy is something called cohort analysis, which is grouping orders together, categorizing sales, and analyzing them over time periods to identify common customer... Read more ›

How Do KPIs Affect Your Company Culture?

A while back I attended the Cloud CEO Summit hosted by Byron Deeter of Bessemer and John Somorjai of Salesforce Ventures.  It was a really fun event at Cavallo Point Lodge with ridiculously fantastic views of the Golden Gate Bridge. Since I love metrics, I attended the KPI breakout with... Read more ›

MVP

This is a post about marketing – though it may not seem like it at first. Last week I was at the Salesforce MVP summit. It’s a chance for 150 or so of Salesforce’s “most valued professionals” to get together, engage with Salesforce, and eat good food. While at the... Read more ›



Who Owns Your Salesforce Org?

In my last blog post I noted that while the challenge of marketing and sales “alignment” is often addressed (or is at least a topic for complaint), the challenges of aligning marketing with IT and development can be just as significant. One place where this comes into play has to... Read more ›




Aligned

I’m sitting at Dallas Love Field waiting for a flight. Yesterday I spoke at the Dallas Salesforce developer’s group, and it got me thinking. At our recent Circulate conference, I learned more about the problem of alignment between marketing and sales. But what about the alignment between marketing and development,... Read more ›

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