5 Ways to Avoid End of Year Lead Panic

The quarter is almost over. The VP of Marketing just got a report from the Director of Marketing and the marketing department isn’t looking on track with respect to marketing qualified leads (MQLs) and marketing sourced deals. The team worked hard and most of them were overwhelmed with all sorts... Read more ›


B2B Marketing Secret: Use Cohort Analysis

Alex Shipillo, senior marketing manager at Influitive, and I recently created a webinar for Demand Gen Report on the topic of marketing analytics secrets. One of the secrets that Alex and I like to promote is cohort analysis.  Despite its geeky name, cohort analysis is a very cool standard B2C... Read more ›

Millennial Values and Intern Hours

In June, our new CMO, Ellen Luttrell forwarded me this article, Goldman Sachs restricts intern workday to 17 hours in wake of burnout death.  If you didn’t see the story, an intern at Goldman Sachs was found dead in his room in London after working 36 hours straight.  To be fair to... Read more ›

Using B2C Measurement Tactics to Drive B2B Marketing

Alex Shipillo, Senior Marketing Manager at Influitive, and our CEO, Bonnie Crater, co-authored an article called The One Attribution Strategy B2B Marketers Must Steal From B2C.  This strategy is something called cohort analysis, which is grouping orders together, categorizing sales, and analyzing them over time periods to identify common customer... Read more ›

How Do KPIs Affect Your Company Culture?

A while back I attended the Cloud CEO Summit hosted by Byron Deeter of Bessemer and John Somorjai of Salesforce Ventures.  It was a really fun event at Cavallo Point Lodge with ridiculously fantastic views of the Golden Gate Bridge. Since I love metrics, I attended the KPI breakout with... Read more ›

MVP

This is a post about marketing – though it may not seem like it at first. Last week I was at the Salesforce MVP summit. It’s a chance for 150 or so of Salesforce’s “most valued professionals” to get together, engage with Salesforce, and eat good food. While at the... Read more ›


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