MVP

This is a post about marketing – though it may not seem like it at first. Last week I was at the Salesforce MVP summit. It’s a chance for 150 or so of Salesforce’s “most valued professionals” to get together, engage with Salesforce, and eat good food. While at the... Read more ›



Who Owns Your Salesforce Org?

In my last blog post I noted that while the challenge of marketing and sales “alignment” is often addressed (or is at least a topic for complaint), the challenges of aligning marketing with IT and development can be just as significant. One place where this comes into play has to... Read more ›




Aligned

I’m sitting at Dallas Love Field waiting for a flight. Yesterday I spoke at the Dallas Salesforce developer’s group, and it got me thinking. At our recent Circulate conference, I learned more about the problem of alignment between marketing and sales. But what about the alignment between marketing and development,... Read more ›



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