Measuring Inbound Marketing

Peter Caputa wrote a great article called 9 More Reasons To Invest In Inbound Marketing and a few things he mentioned really stood out to me. Inbound Marketing is Trackable Inbound Marketing Efforts Can Be Directly Attributed to Revenue Inbound Marketing Analytics Enable Improvement Over Time In the digital age... Read more ›

Measuring Marketing in the Digital Age

In a recent article for Forbes, Bruce Rogers wrote “the most sought after marketers today are experts in Big Data and Digital Marketing“, essentially saying that these are the kind of marketing professionals CMOs need to look for to take their marketing efforts to the next level. As a marketing... Read more ›

Going Native

There are all kinds of applications available to help you take full advantage of Salesforce in your organization. All of them fall into two categories – outside services that integrate with Salesforce, and applications that are native – that run entirely on the platform. It’s not always easy to... Read more ›

What’s Your Contact Database Worth?

Are you marketing to your Salesforce Contact database?  If not, you’re not alone. Many sales and marketing operations are very “lead centric” in their pipeline creation activities.  But the value of your Contacts in can be very high. How high?  Let’s explore this. Let’s say you have 25,000 Contacts... Read more ›

Why Velocity Matters

Jason Lemkin wrote a great post last month on Why lead Velocity Rate (LVR) is the Most Important Metric in SaaS. He argues that pipeline metrics alone are not enough to predict if you will hit your numbers due to inconsistent rep behavior and encourages organizations to look at Marketing... Read more ›

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