Technology’s Evolution Driven by Marketers?

In an article recently published in Marketing Magazine President Obama’s CTO, Harper Reed, stated that marketers will play a very important role in driving technology forward.  And there is some undeniable truth in what he claims.  Many of the innovations we see in the digital world are driven by marketers... Read more ›

Bullet-Proof Your Marketing Data in Salesforce

Digital initiatives, CRM, and Marketing Automation solutions are the future of marketing and demand generation, but if you don’t believe us – check out what the experts are saying: “By 2017 Marketing will spend more on IT then the CIO” – Gartner “It’s digital marketing that drives business growth” – Forbes “70%... Read more ›

How much marketing can you buy for $2.99?

How does about 46,000 page views, 2000 Facebook recommendations, 675 tweets and 98 Google+ recommendations sound? I know, that sounds impossible. But that is exactly what Amazon.com did in late 2012. One of their customers was doing research on the movie Casablanca, during which he frequently paused and restarted the... Read more ›






Salesforce Campaign Influence Comes Full Circle

Yesterday Full Circle CRM announced the next-generation of Weighted Campaign Influence, a feature that revolutionizes the ability to measure & attribute value to the many touches that contribute to revenue in Salesforce. This is particularly exciting to me as it feels like I’m finally closing out some unfinished business. You... Read more ›

Use Your Sandbox

Before I helped start Full Circle CRM I worked with many companies and often encountered out of date sandboxes. Mind you, these were often companies that only had one developer sandbox. What this indicates is that the organization is making changes on the fly in production and not necessarily exercising... Read more ›

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