Buying vs. Building Your Marketing Solutions – Evaluating the Costs of Custom Software Development on the Force.com Platform

If there is commercial software available that solves even part of a problem you are facing, it is almost always far less expensive to purchase the solution than to build one yourself.   Every software vendor, no matter what the application, will occasionally hear from a prospective customer something along... Read more ›


All Business is Personal & Political

As I’m traveling to the Forrester B2B Marketing conference today I can’t seem to get a break from the presidential contest. Of course the event is being held at the Trump National Doral Miami and heading through George Bush International Airport in Houston, Texas. While I’m looking forward to seeing... Read more ›

Connecting The Dots Between ABM and RBM

So much has been written about Account-Based Marketing (ABM) that writing yet another blog post on the topic seems completely unoriginal. Having said that, there’s a particular angle that hasn’t had much airplay. Simply put, ABM is not a panacea for all of marketing’s woes. Let’s be clear. The ability... Read more ›



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