Survey: How Do You Measure Your Marketing?

The famous quote by John Wanamaker “I know half of my advertising dollars are wasted . . . I just don’t know which half” has become less relevant since companies began adopting Customer Relationship Management (CRM) and Marketing Automation (MA) solutions to track and measure their customer/prospect bases and marketing... Read more ›


ExactTarget is Just What the Doctor Ordered

On Tuesday, June 4, the consolidation of the marketing automation market continued when salesforce.com announced the acquisition of ExactTarget for $2.5 billion.  Oracle’s previous acquisition of Eloqua put Oracle square in the sights of salesforce.com, giving Oracle a world class marketing offering that added strength to their pursuit of CRM... Read more ›


Our Take on the Salesforce.com-ExactTarget Acquisition

We were very excited to hear about salesforce.com purchasing ExactTarget yesterday.  This move effectively positions salesforce.com as a leader in the B2C Marketing space (ExactTarget’s customer base is largely B2C) and a player in the overall digital marketing space as well.  The combination of ExactTarget, Buddy Media, and Radian6 will... Read more ›

Best of May 2013: B2B Marketing News

Full Circle CRM Newsletter May 2013 1. Salesforce Best Practices 2. Marketing Best Practices 3. From the Sales Team 4. Marketing Update 5. In the News… Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be... Read more ›

The Pitfalls of Data Driven Marketing

I recently read an article on Econsultancy’s blog called 6 ways you can fail at data driven marketing.  This article goes into detail about some key pieces that data driven marketers sometimes miss in their marketing efforts.  The two that stood out for me though were not measuring and testing... Read more ›


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