Best of June 2013: B2B Marketing News

Full Circle CRM Newsletter June 2013 1. Salesforce Best Practices 2. Marketing Best Practices 3. From the Sales Team 4. Marketing Update 5. In the News… Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be... Read more ›

Survey: How Do You Measure Your Marketing?

The famous quote by John Wanamaker “I know half of my advertising dollars are wasted . . . I just don’t know which half” has become less relevant since companies began adopting Customer Relationship Management (CRM) and Marketing Automation (MA) solutions to track and measure their customer/prospect bases and marketing... Read more ›

ExactTarget is Just What the Doctor Ordered

On Tuesday, June 4, the consolidation of the marketing automation market continued when announced the acquisition of ExactTarget for $2.5 billion.  Oracle’s previous acquisition of Eloqua put Oracle square in the sights of, giving Oracle a world class marketing offering that added strength to their pursuit of CRM... Read more ›

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