Measuring Marketing: Top 3 Marketing Metrics

A few weeks ago I had a chance to present to Sheryl Root’s Agile Marketing class held at Carnegie Mellon’s Silicon Valley Campus.  It was fun to participate and present one of my favorite topics “Measuring Marketing: Top 3 Marketing Metrics.” Carnegie Mellon University Silicon Valley Building 23 (MS-11) Moffett... Read more ›

Marketing Is A Science Too, Not Just An Art

Dominique Turpin, the president of IMD Business School, wrote an article earlier this week about how the Chief Marketing Officer is dead.  I don’t believe that position is dead, in fact since the entire demand generation process has become more complicated it is more important then ever. However, to make... Read more ›

Market or Marketing?

A lot goes in to figuring out the best way to market a product. The channels available to marketers have expanded with technology, and there’s a tendency sometimes to chase the latest marketing technology. Do you Email? Do you tweet? Is it social? Is it mobile? Between developing and executing... Read more ›

Lead AND Contact Nurturing

I really love this blog post by our friends at SiriusDecisions because it not only highlights the importance of nurturing to your entire database, but also because it offers a framework and keys to success on how to effectively nurture to your Lead and Contact database.  In true piggy-back fashion,... Read more ›

How to Iterate on Scoring In Salesforce

The function of a score is to determine the relative value of a record compared to other records in the database based on defined criteria. This is important because it translates complex patterns into something that is actionable by the rest of the business’s processes. In Salesforce, this is sometimes... Read more ›

Making Your Marketing Numbers Matter

I recently came across a great blog post by G. David Dodd, Why Marketers Need a Revenue Growth Theory, where he quotes a couple studies done by companies like ITSMA, VisionEdge Marketing, Forrester, and the Fournaise Marketing Group essentially saying that for the most part CEOs, CFOs, and other executives... Read more ›

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