Best of October 2013: B2B Marketing News

Full Circle CRM Newsletter October 2013 1. Salesforce Best Practices 2. Marketing Best Practices 3. From the Sales Team 4. Marketing Update 5. In the News Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be... Read more ›

The Future of Marketing?

Greg Satell wrote a great article in Forbes Magazine earlier this week called What can we Expect from the Next Decade of Marketing. The piece that resonated the most with me from this article was how marketers will leverage technology and big data to go from being more tactical to... Read more ›

Dreamforce and the evolution of Salesforce

I’ve been to a lot of conferences – sometimes as an attendee, but more often as a speaker. I’ve presented at large conferences like Comdex and Microsoft TechEd, and at smaller conferences with as few as several hundred attendees. Next month I’ll be presenting at Dreamforce for the second time.... Read more ›

How trust-worthy are your Salesforce reports?

One of the most common questions I get is “Why does this report tell me one thing, and this other one tell me something different.” In general the answer is always “the two reports are looking at different things”. Despite the fact that the reports are accurate based on... Read more ›

Key Principles for a Modern Lead Lifecycle

I recently came across this blog post on lead management, and thought that it made one very unique and significant  point. In focusing on Key Principles of Lead Management the author challenges you to rethink your understanding of the funnel and instead interpret it as a mechanism within which Leads... Read more ›

Rise of the Oracle and Salesforce “Mafia”

This week was really exciting with the Oracle boat capturing the 34th America’s Cup on San Francisco Bay. The competition reminded me of the amazing experience I had in working at Larry Ellison’s company from 1988 – 1998.  The competitive spirit of the Oracle 8-race comeback was just the attitude... Read more ›

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