Campaign ROI vs Campaign Influence

As the marketing community is increasingly pressured to commit and be held accountable to specific revenue numbers, we have seen an emergence of new marketing focused metrics intent on tracking and measuring whether or not marketing teams are meeting their committed quotas to revenue. As a result, we have a... Read more ›

Tackling Omni-Channel Marketing

Ayaz Nanji wrote a really nice article on MarketingProfs this month where he provided some information about how CMOs Are Struggling to Master Omni Channel Marketing.  These sorts of articles are great for people like me who like to propose solutions to problems teed up by surveys. The article highlighted a... Read more ›

The Essential Modern Marketing Role

I came across an interesting article on Hubspot’s blog the other day called 7 Essential Roles of the Modern Marketing Department.  It basically described the key types of people that you need on any given marketing team in today’s complex marketing environment to succeed.  The roles range from the visionary... Read more ›

The Last Few Percent

I know this is a marketing blog. But if you’re a marketer using Salesforce, it’s important to understand a bit about the technology you are using – beyond just how to use the application. Because there are things you may need to be doing to maintain that technology, that can... Read more ›




Get a Baseline on Your Marketing Metrics

A lot of marketing people we talk to want to know how to get started measuring their marketing. One of the best ways to start using marketing analytics is to get a baseline on your current performance.  Say you have the following performance metrics: – Generate 500 MQLs each quarter... Read more ›


What did you learn today?

Have you ever run into someone technical who doesn’t seem to know what they’re doing? Maybe it’s an IT person who can’t seem to get your computer to connect to your server or to Salesforce. Or a developer who can’t get you the report you need – even though you... Read more ›

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