The Best Thing Salesforce Didn’t Do

As Salesforce customers we’re accustomed to hearing about new and upcoming features on the platform. Every release cycle is like a celebration – digging through the release notes to find new gifts that will make our work more productive, or simplify tasks, or even allow implementation of solutions that weren’t... Read more ›

Adding Marketing Technology to the Mix in 2014

I recently came across a report called Marketing Automation Software Buyer View 2014 done by Software Advice and I thought the results were pretty interesting. The key findings of this report were: – The vast majority of buyers (91 percent) were evaluating marketing automation software for the first time. –... Read more ›

Simplifying the Waterfall for Marketing

When I first saw the SiriusDecisions Demand Waterfall, I was enamored. Cool!  Finally someone had started to describe how B2B marketing works and created a set of best practices. And it was simple – 5 stages from the top of the funnel to the bottom.  So we learned 3 new... Read more ›

Campaign ROI vs Campaign Influence

As the marketing community is increasingly pressured to commit and be held accountable to specific revenue numbers, we have seen an emergence of new marketing focused metrics intent on tracking and measuring whether or not marketing teams are meeting their committed quotas to revenue. As a result, we have a... Read more ›

Tackling Omni-Channel Marketing

Ayaz Nanji wrote a really nice article on MarketingProfs this month where he provided some information about how CMOs Are Struggling to Master Omni Channel Marketing.  These sorts of articles are great for people like me who like to propose solutions to problems teed up by surveys. The article highlighted a... Read more ›

The Essential Modern Marketing Role

I came across an interesting article on Hubspot’s blog the other day called 7 Essential Roles of the Modern Marketing Department.  It basically described the key types of people that you need on any given marketing team in today’s complex marketing environment to succeed.  The roles range from the visionary... Read more ›

The Last Few Percent

I know this is a marketing blog. But if you’re a marketer using Salesforce, it’s important to understand a bit about the technology you are using – beyond just how to use the application. Because there are things you may need to be doing to maintain that technology, that can... Read more ›

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