When CMOs Need Marketing Measurement

Jake Sorofman, Gartner Analyst, wrote a really interesting blog “The Four Types of CMOs” which outlines (in a 2×2 matrix of course) 4 personalities of modern CMOs and is reflected as the core of Gartner’s Intelligent Brand Framework.                 The Data-Centric left side... Read more ›

It’s Not About Mobile

Mobile is everywhere. It’s apps for every purpose. It’s smartphones and tablets “killing” the desktop. Everyone has a mobile initiative, and almost every website a mobile version. The problem with this focus on mobile is that it’s the wrong way to look at technology and user experience. Oh, it may... Read more ›

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