Best Practices in Marketing Planning for 2015

What do you do when you are planning for your 2015 marketing budget and your CEO thinks that 97% of all deals are sourced by telesales?  And the CEO wants to reduce your budget and grow the telesales budget instead.

This is an example of a knotty issue that is common for marketing people when they don’t have good data on the impact of your marketing programs.  In a Webinar on Monday, November 17th I’ll present how we address this issue at Full Circle Insights.  I’ll walk you through a brief presentation on how to:

1.Track your marketing data for 2014

2.Analyze influenced ROI and conversion rates for campaign types

3.Look for ways to optimize marketing spend

4.Fix bottlenecks in your process such as the marketing-sales handoff

5.Set 2015 marketing goals and recommend budget

Access the webinar: Increasing Marketing Confidence with Better Reporting in 2015.

Bonnie Crater

About Bonnie Crater

Bonnie is a 5-time VP of Marketing at Genesys, Netscape, Oracle (Network Computer Inc.), Stratify, and VoiceObjects. While valuing the creative side of marketing, Bonnie's real love is marketing operations -- measuring marketing investments and determining investment optimization. Now as CEO of Full Circle Insights, Bonnie is working to help fellow marketers get the data needed to succeed. In 2000, Bonnie was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. Bonnie holds a B.A. in biology from Princeton University.