Webinar: Adapting Salesforce for an Account-Based Strategy

May 2, 2017
10:30AM PT | 1:30PM ET

Best Practices for Designing a Lead Lifecycle in Salesforce

Learn about the best practices for designing a lead lifecycle in Salesforce to make sure that you are able to capture every response to your marketing programs.

See how to:

  • Move away from a linear lead lifecycle in Salesforce
  • Set up your lead lifecycle to let you market to your contact database
  • Align sales and marketing with better lead management practices