Best of May 2013: B2B Marketing News

Full Circle CRM
May 2013

1. Salesforce Best Practices
2. Marketing Best Practices
3. From the Sales Team
4. Marketing Update
5. In the News…

Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be to keep up with it all. So we decided to keep track of it for you! Check out our best practices for, key marketing tips, and ideas for aligning sales and marketing teams.

Salesforce Best Practices:
    running unit tests in your dev org    

When is the last time that you ran the units tests on your org? The results may surprise you. One of the things that makes development challenging is that there is the possibility of interaction between workflows, validation rules and other “declarative” programming elements, and any Apex code and applications in your system . . .

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Marketing Best Practices:
    new siriusdecisions demand generation waterfall 2

One of the most critical issues for modern demand generation professionals is having the ability to track, measure, and understand the results of your complex marketing and sales programs in your company’s CRM solution . . .

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From the Sales Team:

Every Sales executive wants to win games (closed opportunities), but the goal is to win championships (drive more revenue for the company).   To win championships we need to know what’s working in Marketing, in Sales Development, and across all our Sales teams to generate demand . . .

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Marketing Update:
    measure your marketing efforts 

Wherever or however you measure your marketing programs I am sure we can all agree on one thing – when it comes to data driven marketing it is absolutely critical to have the right tools in place to accurately track and measure the results of our marketing programs so we can make informed decisions about how to leverage our budget to drive revenue . . .

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In the News:

SAN MATEO, CA – May 30, 2013 – Full Circle CRM announced today it has been named to Red Herring’s Top 100 North America, a prestigious list honoring the year’s most promising private technology ventures from the North American business region . . .

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Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.