Best of June 2013: B2B Marketing News

Full Circle CRM
June 2013

1. Salesforce Best Practices
2. Marketing Best Practices
3. From the Sales Team
4. Marketing Update
5. In the News…

Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be to keep up with it all. So we decided to keep track of it for you! Check out our best practices for, key marketing tips, and ideas for aligning sales and marketing teams.

Salesforce Best Practices:
    salesforce summer 13    

It was a single sentence on page 212 of a 279 page Summer 13 release notes document that rocked my world! “Assignment Rules are now available in change sets.” So many of us have had to rebuild hundreds of rules just to test changes – do it again in a staging sandbox and again in production! This was news . . .

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Marketing Best Practices:
    marketing automation-crm-reporting

The ability to quantify Marketing’s contribution to the Sales pipeline (and the entire demand generation pipeline) is critical for every marketer. Put it this way: most Sales executives will say something like “if the response is not in then it does not exist”.  Marketers the same is true for your campaigns . . .

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From the Sales Team:
    sales-marketing-customer experience-alignment

As the sales process continually evolves and buyers continue to conduct their own research on solutions and self qualify themselves to vendors, the importance of the customer experience increases.   Sales people no longer have the leverage over a prospect by acting as the source of knowledge and truth about a product.  Therefore, when a prospect finally does reach out to vendor it is extremely important that their be chemistry and trust exhibited, so as to not erode the deal . . .

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Marketing Update:

Free Webinar July 10, 11AM PST

Pipeline. Demand Waterfall. Marketing and Sales Funnel. Whatever moniker you choose, there’s good reason for all the hype. Defining and managing this engine of revenue is one of the biggest challenges facing BtoB marketers today—but it’s also what will bring the greatest return.  In this webinar, experts from Bulldog Solutions and Full Circle CRM will share their insights into how to get started managing your marketing and sales funnel and how to maintain it once you’ve defined and implemented it . . .

Register Now >

In the News:

SAN MATEO, CA – May 30, 2013 – Full Circle CRM announced today it has been named to Red Herring’s Top 100 North America, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. Chosen for its leadership team and cutting-edge Marketing Performance Management SaaS solution . . .

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Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.