Best of August 2013: B2B Marketing News

Full Circle CRM
August 2013

1. Salesforce Best Practices
2. Marketing Best Practices
3. From the Sales Team
4. Marketing Update
5. In the News

Sales and marketing processes are constantly evolving with new technologies and new theories. At Full Circle CRM we understand how tough it can be to keep up with it all. So we decided to keep track of it for you! Check out our best practices for, key marketing tips, and ideas for aligning sales and marketing teams.

Salesforce Best Practices:

If your in marketing operations you’ve probably been asked to provide 3 key metrics on funnel performance. Ensuring you have your data setup to provide funnel volume, conversion rates, and velocity within can save you a ton of time manipulating data in excel . . .

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Marketing Best Practices:

A few weeks ago I had a chance to present to Sheryl Root’s Agile Marketing class held at Carnegie Mellon’s Silicon Valley Campus.  It was fun to participate and present one of my favorite topics “Measuring Marketing: Top 3 Marketing Metrics.” There are and three key concepts for measuring marketing for B2B marketers: Funnel Metrics, Campaign ROI, and Campaign Influence . .

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From the Sales Team:
    nurture salesforce leads and contacts

I really love this blog post by our friends at SiriusDecisions because it not only highlights the importance of nurturing to your entire database, but also because it offers a framework and keys to success on how to effectively nurture to your Lead and Contact database.  In true piggy-back fashion, I want to take this conversation one step farther and address one of the inherent difficulties in doing this nurturing effectively . . .

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Marketing Update:
    marketing is  

Dominique Turpin, the president of IMD Business School, wrote an article earlier this week about how the Chief Marketing Officer is dead.  I don’t believe that position is dead, in fact since the entire demand generation process has become more complicated it is more important then ever. However, to make sure that CMOs and marketing departments as a whole are as effective as possible there has to be focus on the scientific side of marketing as well as the artistic side . . .

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In the News:

New Study: Data Analytics – Marketing’s Next Frontier

As marketing has become more digital it is crucial for companies to employ marketing scientists who can accurately track, measure, and report on all marketing programs.  Leveraging big data, CRM systems, and marketing automation solutions to dive deep into this information and generate key findings about marketing programs is the next frontier for marketing. Check out the report published by Beagle Research to dive a little deeper!

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Josh Rosenberg

About Josh Rosenberg

Josh earned his MBA from Santa Clara University's Leavey School of Business in 2012 with a concentration in Marketing Management. Previously he worked in marketing at Zscaler, Inc. and is currently the Marketing Manager for Full Circle Insights.