Webinar: ABM in Action: Target, Execute, Measure

March 8, 2017
11AM PT | 2PM ET

All Business is Personal & Political

As I’m traveling to the Forrester B2B Marketing conference today I can’t seem to get a break from the presidential contest. Of course the event is being held at the Trump National Doral Miami and heading through George Bush International Airport in Houston, Texas. While I’m looking forward to seeing... Read more ›

ABM vs. RBM … or is it really ABM and RBM?

Account-Based Marketing (ABM) is much more than a new buzzword for marketers.  It’s a set of ideas that allows marketing teams to align even more closely with sales and better support a company’s go-to-market activities.  Account-based marketing combined with account-based selling can be very efficient, but should every company adopt... Read more ›

B2B Marketing Secret: Use Cohort Analysis

Alex Shipillo, senior marketing manager at Influitive, and I recently created a webinar for Demand Gen Report on the topic of marketing analytics secrets. One of the secrets that Alex and I like to promote is cohort analysis.  Despite its geeky name, cohort analysis is a very cool standard B2C... Read more ›

Millennial Values and Intern Hours

In June, our new CMO, Ellen Luttrell forwarded me this article, Goldman Sachs restricts intern workday to 17 hours in wake of burnout death.  If you didn’t see the story, an intern at Goldman Sachs was found dead in his room in London after working 36 hours straight.  To be fair to... Read more ›

How Do KPIs Affect Your Company Culture?

A while back I attended the Cloud CEO Summit hosted by Byron Deeter of Bessemer and John Somorjai of Salesforce Ventures.  It was a really fun event at Cavallo Point Lodge with ridiculously fantastic views of the Golden Gate Bridge. Since I love metrics, I attended the KPI breakout with... Read more ›





New Study Reveals Changes in Venture Funding

A recent study by Babson College, revealed some very interesting information about women entrepreneurs and their success in getting venture funding.  Here’s a couple of key excerpts: “In general, women entrepreneurs are majority owners of an estimated ten million businesses, or, as currently reported by the US Small Business Administration... Read more ›

See what Full Circle can do for you