Webinar: Adapting Salesforce for an Account-Based Strategy

May 2, 2017
10:30AM PT | 1:30PM ET

Aligning Finance and Marketing

How does marketing contribute to the bottom line? This is a common question being asked in boardrooms, and there are many diverging views on the topic. It’s time you were able to measure marketing’s contribution in a way that’s simple and easy for your organization.

Watch the on-demand webinar to get answers to questions such as:

  • How can I use marketing data in Salesforce to align finance and marketing?
  • What’s the best way to show ROI for my marketing programs?
  • Which marketing metrics do CFOs care about the most?