News & Press


A victim of the dot-com bust shares five pieces of advice for startups caught in today’s ‘bubble’

AUTHOR   Jillian D'Onfro   •   March 7, 2016   •   No Comments
You can still hear the wince in Bonnie Crater’s voice when she talks about Zelerate, the ecommerce software company she ran between 1999 and 2001. During the dotcom boom, the company raised about $15 million and burned through most of that money on growth, fully expecting that it would easily... Read More ›

What Every Business Leader Can Learn from Ellen DeGeneres

AUTHOR   Bonnie Crater   •   February 21, 2016   •   No Comments
Ellen DeGeneres once said, “It’s failure that gives you the proper perspective on success.” I agree. It’s no fun to pour your heart and soul into an endeavor only to see it fail, but the lessons you take away from the experience can make future success possible. I learned this... Read More ›

Full Circle Insights: 360° Visibility to Enhance Marketing Performance

AUTHOR   CIOReview   •   February 9, 2016   •   No Comments
Marketers today often struggle to get accurate data that reflects how marketing campaigns contribute to the revenue and how sales interact with the marketing leads. With her in-depth marketing expertise, Bonnie Crater, former Salesforce Senior Vice President and a marketing veteran felt a tremendous need to effectively manage marketing data... Read More ›

You Can Be Successful Working Fewer than 50 Hours a Week

AUTHOR   Laura Vanderkam   •   February 8, 2016   •   No Comments
Many argue that keeping a lid on your working hours is even a competitive advantage. It sounds like common sense: if you want to succeed, work hard. Many people assume “work hard” means “work long.” Famous workaholics such as Bill Gates and Martha Stewart contribute to this perception, and in... Read More ›

Why one CEO won’t hire you if you don’t have a hobby

AUTHOR   Natalie Walters   •   February 8, 2016   •   No Comments
Bonnie Crater, CEO of Full Circle Insights, had been working in the famously competitive Silicon Valley for 25 years before noticing the effect her long days and stressful job were having on her health. While watching herself in a video presentation at the annual Consumer Electronics Show (CES) in Las... Read More ›

Fortune Term Sheet

AUTHOR   Dan Primack   •   December 17, 2015   •   No Comments
 Full Circle Insights Inc., a San Mateo, Calif.-based provider of marketing performance management solutions, has raised $4.7 million in new Series B funding. Aligned Partners led the round, and was joined by Salesforce Ventures. Read More ›

Full Circle Insights raises $4.7 million Series B to make marketing count for more than just leads

AUTHOR   JON CIFUENTES   •   December 17, 2015   •   No Comments
Full Circle Insights, a sales and marketing analytics company, is announcing today a $4.7 million series B round led by Aligned Ventures and Salesforce Ventures. Along with the company’s previous round, this brings the total raised to $9.5 million — with the plan to significantly expand sales and marketing and to develop... Read More ›

Daily funding roundup

AUTHOR   Mitos Suson   •   December 17, 2015   •   No Comments
Full Circle Insights, Inc., makers of marketing performance management solutions, today announced a Series B funding round that will provide additional resources to expand the company’s sales and marketing initiatives and support customer success with new products and services. Aligned Partners led the $4.7 million round with participation from Salesforce Ventures.... Read More ›
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Year-End Intelligence

AUTHOR   Denis Pombriant   •   December 17, 2015   •   No Comments
There’s always an aphorism about Santa, stockings and year-end funding news, but I am tired of them so I’ll let you imagine one. However, the funding news is so good from so many sources that I thought it worthwhile to mention a few items — there are patterns emerging. First,... Read More ›

Does The Future Of Email Marketing Live In The Cloud?

AUTHOR   Jess Nelson   •   November 30, 2015   •   No Comments
Data-driven and targeted email marketing can exponentially increase return on investment, yet many marketers still rely on email lists instead of databases and have not fully integrated data into their campaigns. Just over a third (38%) of companies across industries currently use their data archives for business analysis, according to... Read More ›