A Marketing Scientist’s Love for the Data
- AUTHOR Bonnie Crater
- February 14, 2013
- No Comments
During this day of celebrating Your Valentine, we are excited and humbled to be written about on 3 terrific blogs this week.
Here’s where you can learn more about our company’s passion for the science of marketing.
- Denis Pombriant, noted CRM analyst, wrote a strong piece introducing Marketing Performance Management and also Full Circle CRM. Check out Integrating Your Marketing and Sales Funnel.
- Howard Sewell, a terrific marketer and expert communicator, posted a Q&A with me on his Spear Marketing blog, the Point. Check out his posting Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater.
- And Matt Heinz, known for his strong B2B marketing instincts, expressed his enthusiasm for comprehensive and accurate campaign tracking. See my interview in his blog Are You a Marketing Scientist?
Happy Valentine’s Day!