5 Reasons to go to Dreamforce (that you shouldn’t tell your manager about)

With the annual Dreamforce conference less than two months out, there have been no end of blog posts, articles and tweets encouraging everyone even remotely associated with the dreamforce 2014Salesforce platform to attend, be they salespeople, marketers or developers. Some of these messages come from Salesforce marketing, and some from enthusiastic past attendees like me.

Many of these posts take the form of offering suggestions on how you can justify the expense to your managers. But none (that I have seen) cover the reasons that you should attend Dreamforce that you should never, under any circumstances, tell your managers about. Clearly, this is a critical gap that needs to be filled, and since nobody else has volunteered, it seems the task has fallen to me.

So here they are, the top 5 reasons to go to Dreamforce that you should not bring up to your managers.

5 – You may help your competition. Dreamforce is about sharing knowledge, and even as you learn from others you’ll almost inevitably end up in a conversation where you share some technique or insight that might help out someone who works for a competitor.

4 – San Francisco. It’s a beautiful city to explore. There’s great food (no, I’m not talking about the box lunch at Dreamforce – I’m talking about large numbers of great restaurants nearby). If you can, come early or stay late and play tourist for a day or two.

3 – It’s fun. Whether it’s participating in a hackathon or building a gadget in the devzone, accumulating swag on the main show floor, attending after hours parties, receptions or the big concert event (Its Bruno Mars this year…), Dreamforce is fun.

2 – You’ll learn things that have nothing to do with your job and won’t help you at work. There’s so much variety and so much going on at Dreamforce that it’s inevitable that you’ll learn something that is completely useless in your current job. Which brings us to…

And the #1 reason to go to Dreamforce that you should not tell your manager:

1 – You may find your next job. Regardless of your role, if you seem to actually know something or have skills, chances are someone is going to try to recruit you. The number of people who change jobs after Dreamforce is a deep dark secret (probably because nobody tracks that kind of thing), but it does happen. In fact, if you’re a developer attending Dreamforce who would like proof that this happens, look me up. Let’s talk….

Dan Appleman

About Dan Appleman

As Full Circle Insights’ CTO, Dan Appleman brings a broad technology experience to our customers. In addition to having supported over 30 Salesforce.com implementations with technology solutions, Dan is also the author of the book "Advanced Apex Programming for Salesforce.com and Force.com" and has been a speaker at Dreamforce since 2012. Previously, he was the founder of Desaware, Inc. a developer of add-on products for Microsoft Visual Studio, a co-founder of Apress publishing, and the author of numerous books and articles.